Project: Sale of Nielsen's B2B media & entertainment group to e5 Global Media
Role: Advised The Nielsen Company2010
Sale of Nielsen's B2B media & entertainment group to e5 Global Media
Quayle Munro is pleased to announce it has advised The Nielsen Company on the sale of its B2B media and entertainment group to e5 Global Media. The business-to-business media titles include: Billboard; The Hollywood Reporter; Adweek; Brandweek; Mediaweek; Back Stage; The CLIO Awards; Film Journal International; ShoWest; ShowEast; Cinema Expo International; and CineAsia trade shows. Quayle Munro led the negotiations, structuring and execution of the transaction.
e5 Global Media is a New York-based company, newly formed by Pluribus Capital Management and Guggenheim Partners. “We decided this was a great time to buy media assets,” said James Finkelstein, Chairman of e5 Global Media. “We’re going to create great businesses in print, online, on mobile and in events and we think it’s the right time to do it.”
The media brands involved in the transaction include some of the most widely recognized entertainment and marketing media titles in the world. Collectively, the brands deliver highly targeted, must-have information to their subscriber audiences through a broad range of media forms including online, conferences, expositions and print.