Quayle Munro is pleased to announce it has advised The Nielsen Company on the sale of its Business Media Travel Group, comprising: Successful Meetings, Meeting News, MiMegasite and Business Travel News to Northstar Travel Media LLC. Quayle Munro led the negotiations, structuring, and execution of the transaction. Financial details of the transaction were not disclosed.
Northstar Travel Media ("NTM") is a leading provider of information, news, data, events and conferences for the travel and hospitality industry. The combined Nielsen Business Media Travel Group and NTM will now represent the top media brands in B2B travel.These industry-leading magazines, meetings and website provide coverage of a wide spectrum of the travel market focusing on business meetings, business travel, and incentives. The MiMegasite website has quickly become an important online media force in the business travel market.