New Boathouse Capital has advised Virgin Lifecare, the incentivized wellness platform that encourages consumers to engage in a healthy lifestyle, on a $24m fundraising.  The new funds will be used primarily to [xxxxx].  New Boathouse Capital also advised the Company on a new long-term incentive plan for management.

Virgin Lifecare, part of the Virgin Group, was established in 2004. It is a sophisticated health rewards programme offered by insurers, employers and other providers such as health clubs, to motivate American consumers to live more active lives and thereby reduce healthcare costs for everyone. Customers accumulate health rewards which can be converted into cash or a range of in-kind benefits. It has won numerous awards for its innovative platform.

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Notes to Editors

New Boathouse Capital has built its business on providing strategic advice to a core clientele of private owner-managed companies across a broad range of sectors, with a focus on long-term relationships. It was co-founded in 2000 by Peter Norris, and became a wholly owned subsidiary of independent merchant bank, Quayle Munro Holdings PLC, in July 2007 at which time Peter became CEO of the enlarged Group.

New Boathouse Capital advises on mergers and acquisitions, debt and equity financings, corporate restructurings and business strategy.  Its clients are generally privately-owned companies, often led by founder-entrepreneurs, ranging in size from start-ups to large trans-national corporations.  New Boathouse Capital has recently acted on transactions for the Virgin Group, Target Entertainment and Trainline.  It is based in London.

New Boathouse Capital is Authorised and Regulated by the Financial Services Authority.

For further information please go to www.newboathouse.co.uk and www.quayle.co.uk